Circular economy

Circular economy acting for the resilience of territories and organisations

The future of the economy must be circular. The current "linear" model has reached a dead end: its "extract - produce - consume - throw away" equation is depleting the planet's resources and has alarming environmental impacts.

It is necessary to pivot towards a more sober and sustainable society, which limits the consumption and extraction of natural resources, the production of waste through prevention, encourages reuse and recycling, and proposes new economic and social cooperation... This new model is the circular economy.

AD FINE, a specialist in ecological transition, offers organisational and operational solutions for the deployment of a circular economy approach.

Discover our solutions

Pivoting towards the circular economy

What is the circular economy ?

The circular economy is part of the ecological transition. It allows all public and private actors to be mobilised to commit to a reduction in waste, a more efficient use of resources and to reduce the impact on the environment.

The aim is to move our economic model towards a resource-efficient, sober and sustainable society, whose maxim could be borrowed from the chemist Antoine Lavoisier: "Nothing is lost, nothing is created, everything is transformed", like natural ecosystems.

Its implementation is based on three areas and seven pillars, on which these actors intervene at each stage of the life cycle of a product or service :

Supply of economic actors

  • 1 - Sustainable procurement ;
  • 2 - Ecodesign ;
  • 3 - Industrial and territorial ecology ;
  • 4 - Functionality economy ;

Consumer demand and behaviour

  • 5 - Responsible consumption ;
  • 6 - Extending the duration of use ;

Waste management

  • 7- Recycling.

How can the circular economy meet the challenges facing our societies?

The circular economy can be applied at the level of an organisation or a territory through several approaches and tools.

One of the objectives of the circular economy is to extract as few natural resources as possible and, in particular, so-called scarce strategic resources. The development of a company's eco-design approach favours the reduction of its material consumption. An eco-designed product or service has a better environmental performance and generates an economic performance: innovation, improvement of the brand image, etc.

Industrial and territorial ecology makes it possible to analyse the flow of materials from one or more companies in a given territory with a view to seeking cooperation between economic players in order to set up synergies for mutualisation or substitution.

Prevention and avoidance of waste emissions are the ultimate goal. Another way of limiting environmental impacts is to extend the life of a product through re-use and repair, which allow us to maintain our products and make them last longer. Recycling and waste recovery remain essential to reduce the consumption of raw materials and energy used.

The implementation of new business models such as the functionality economy, which is based on the sale of a use rather than the sale of a product or a service in itself.

What are the benefits for the territory or the organisation?

The common benefit is to increase its resilience in terms of resource needs and to reduce its negative impacts on the environment.

Also, a commitment to a circular economy approach allows it to develop its attractiveness to its stakeholders :

  • Territory: citizens and demography, businesses and economic development, brand image and tourism, etc.
  • Organisation: employees and employer brand, customers and image, financiers and sustainability, etc.

AD FINE support

AD FINE offers a complete range of Project Management Assistance services for territories and organisations.

The strength of AD FINE's support lies in the ethical commitment and complementary skills of its staff, enriching the understanding of the circularity model with a vision in terms of energy efficiency and environmental strategy.

AD FINE's strategic and technical approach leads to tailor-made operational solutions, which facilitates their implementation and the involvement of all actors in the ecological transition.

Our solutions

For organisations

Strategy and action plan for a circular economy approach

Faced with environmental and economic challenges and crises (health, geopolitical, energy, etc.), companies must already take the measure of the need for a transition towards sobriety.

Companies that commit to a circular economy approach are seeking to optimise their costs and secure operations, reduce their material and carbon footprints, innovate and create value, (re)engage their teams and create sustainable local jobs.

This is a commitment made by management that is integrated into the organisation's strategy.

The methodology used :

  • Carry out a diagnosis (regulatory state of the art, resource issues and environmental impacts, benchmark) ;
  • Transposition to the company's challenges and strategy ;
  • Co-construction of an action plan with its "toolbox" for implementation, its indicators...

For the territories

Strategy and action plan for a circular economy approach

The aim is to set out in a strategic framework the desire to develop the circular economy, a new territorial development model, and to develop an action plan.

There are still many local initiatives and skills involved in the transition to a circular economy that need to be revealed, developed and made more dense.

What levers should be identified, tested and implemented?

What are the roles of the local authority, institutional structures, socio-economic actors, citizens, etc.?

AD FINE's support aims to achieve the following objectives :

  • To initiate the bases of a transversal and partnership dynamic and to define the modalities of a perennial governance and steering;
  • To establish and share a diagnosis of the territory (priority resources, economic dynamics, waste deposits, projects carried out by stakeholders, etc.);
  • To develop one (or more) priority loop(s) around priority resources and co-construct a plan of concrete actions to be implemented.

Prefiguration study of industrial and territorial ecology

Whether it is for a community or a group of companies wishing or having decided to engage in a process of industrial and territorial ecology, the objectives of this study is to specify the stakes and the characteristics of the territory, by identifying the various actors in presence and by analyzing the strengths, weaknesses and opportunities.

A prefiguration study of industrial and territorial ecology includes several phases :

  • Carrying out a diagnosis and a SWOT analysis of the territory ;
  • Mapping of the set of actors and mobilisation of key actors ;
  • Analysis of the governance envisaged in order to carry out the EIT approach ;
  • Development of an action programme and a provisional budget.

AGIL'EIT tool, tool for the deployment of an industrial and territorial ecology approach

Planning, monitoring and decision support tool that allows to obtain deliverables for presentations and reports, within the framework of the implementation of an industrial and territorial ecology approach (EIT). It allows to record all the steps, to share the findings and to support the decision making process with regard to the achievable and objective objectives.
AGIL'EIT consists of a step-by-step methodological guide, which leads from the EIT diagnosis to the sustainability of the approach in the territory, including the definition of the strategy and its implementation, and a steering tool.
Discover the AGIL'EIT tool in video
Possibility of training in the deployment of the AGIL'EIT tool

Study for the creation and structuring of channels

Within the framework of a circular economy approach, the objective is to valorise a deposit of by-products, waste, equipment or unused goods.

The methods of implementation are based on the following methodology:

  • Carrying out a diagnosis of the supply of actors, existing projects and the state of the art ;
  • Animation of a partnership approach to mobilise actors and partners ;
  • Study of the feasibility of structuring the sector (technical and economic, regulatory, governance and management, etc.) ;
  • Evaluation of the "circular economy" impact of the sector (environmental, social, economic, etc.) ;
  • Support for the implementation of the sector.

Feasibility study for a recycling centre

Reuse, repair and reutilization are fully in line with waste prevention and more responsible consumption by contributing to the extension of the life span of products; they are thus an effective lever for reducing waste production and resource extraction.
The purpose of "recycling centres" is to recover and reuse household products and, where appropriate, products from other producers (such as administrations or companies).

The objectives of the study are as follows :

  • To carry out a precise diagnosis of the territory in its current organisation (waste deposits and management, local actors, etc.) ;
  • To study the feasibility of setting up a recycling centre in the study area ;
  • To support the structure during the first months of operation (if necessary).

Saint-Brieuc Armor Agglomération

Territoire (22)

Safe Cluster

Pôle de compétitivité (13)

BPI France

Organisation (Occitanie)


« The circular economy model company requires a lot of intelligence in its management: more organisation, more planning, a strong integration of new information and communication technologies, and a lot of multi-sectoral expertise. Investments and their profitability must be considered in the medium and long term. The valuation of the company's balance sheet must be based on elements other than turnover and the level of margin. The company never loses sight of its social vocation at the heart of the system in which it is involved in a virtuous and resilient manner ».

Florian Julien Saint Amand, Ultramarinos Ana – épicerie toulousaine